
Tapcart is a Shopify-exclusive mobile app platform that enables ecommerce brands to create customized iOS and Android applications with AI-driven personalization. The company has established itself as a significant player in mobile commerce with documented success metrics from recognizable DTC brands, though its services are limited to businesses operating on the Shopify platform.

Tapcart is a mobile commerce platform headquartered in Santa Monica, California, that specializes in creating custom mobile applications for Shopify-based ecommerce businesses. The company enables direct-to-consumer (DTC) brands to build personalized shopping experiences through its drag-and-drop App Studio, AI-powered personalization features, and comprehensive marketing suite including unlimited push notifications, A/B testing, and customer segmentation tools. The platform has processed over 100 million orders for its merchants and serves some of Shopify's fastest-growing brands across fashion, beauty, food and beverage, and health and wellness industries. Tapcart's technology leverages millions of data points combining shopper behavior and user attributes to create personalized 1:1 shopping experiences. Notable clients include Princess Polly, BÉIS, and LSKD, with reported results including 98.4% in-app user retention rates and 67% higher conversion rates compared to mobile websites. Tapcart offers a comprehensive ecosystem including integrations with popular ecommerce tools like Klaviyo, Recharge, and Global-e, along with developer tools for custom implementations. The company also provides educational resources through Tapcart Academy, a partner program for agencies and technology providers, and dedicated customer support to help brands launch and optimize their mobile applications.